The use of digital signage, that is an interactive, dynamic form of electronic advertising, is most certainly on the rise. Of course you may expect retailers and mainstream advertisers to use this engaging and dynamic form of advertising to attract new customers and make sales, but even your favorite friendly MD may be taking advantage of digital signage soon, increasingly medical practitioners are.
One of the biggest complaints that any patient has about a doctors practice is the time they have to spend in the waiting room. Some busy offices see wait times as long as two hours. Many savvy medical professionals are now installing digital signage systems in their waiting rooms, instead of conventional television.
These doctors are using content that educates and informs patients about their medical conditions, the treatments their practice offers and informative infomercial type programs about a particularly hot medical issue that the practice treats.
As an example, a general surgeon my chose to utilize his or her digital signage system to provide patients with all kinds of information about illnesses and medical conditions that lead a patient to seek their advice, as well as programming detailing the particular surgical techniques that they are trained in.
This kind of use of a digital signage system has a number of benefits for both patient and physician. The reason for the long waits in most physicians offices is that they are just not able to efficiently accommodate every patients questions and concerns within the 15 minutes they are usually allotted to do so. These days medicine is much a business as any other industry, and often a doctor has to see an allotted number of patients every day to make ends meet.
By having a waiting room digital signage system that displays accurate information about the medical conditions the doctor treats the chances are good that many of a patients questions and concerns can be addressed and satisfied in the waiting room by watching the content that is displayed, therefore saving both patient and doctor time for other more important discussions. In addition, all patients can have something to watch that will keep them entertained and less annoyed by the long wait times they may be subject too.
Lastly, the doctor can sell space on his in office digital signage programming to drug companies, allowing them to promote drugs that are related to the conditions he treats.
Dave is a technical author in the field of outdoor digital signage, as well as owning the leading European manufacturer of LCD enclosures, that are used in outdoor digital signage solutions to protect TV's from vandalism and the weather.
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